“Covered in Your DNA”
The Importance of Author Discoverability In a courtroom, DNA can be incriminating. It’s the trace you left behind—the evidence you were there, undeniable and conclusive. But in the life of an author, the opposite is true. If you want to survive and thrive in the publishing world, your DNA—the unique essence of your voice, your story, your brand— needs to be everywhere. Because in publishing, your future depends on being found. What Does DNA Mean for Authors? When we say DNA, we’re talking about the fingerprints of your aut...