"DYNAMIC DUOS"

 

                                    Building Author Reader Relationships     

              

 

                              I hear the words, Dynamic duos, my mind instantly goes to  Batman and Robin, Fred Flinstone and Barney Rubble, Sandford and Son, George and Louise Jefferson, and so on.

We are familiar with these types of pairings because we grew up watching them on weekly TV programs.

They go together perfectly like peanut butter and jelly sandwiches. During those brainstorming sessions, I’m sure much thought went into distributing to the right audience. Based on the subject matter, importance, and variety.

Like television producers, most individuals realize the importance of building partnerships and relationships with family, significant others, and potential customers. That also applies to author-reader relationships.

Now imagine how vital this becomes when trying to build a brand.

I understand the difficulty of building bridges that span across many avenues. Not everyone is social media savvy, which creates a problem for navigating the link between authors and readers.

Engagement and interaction become a vital part of the introduction and process. Social media is a viable source to help simplify the gap between authors and readers.

Okay, so now how do we accomplish this without the know-how? Well, depending on your marketing budget, you can hire a firm that will build a social media presence for you. Make daily posts, and respond to your audience on your behalf.

All right, got that part, now what are some other ways to build author-reader relationships on a low or non-existent budget? Well, I’m glad you asked. Another way to build on this relationship is through an author platform, which uses your visibility as an influencer to reach your targeted audience.

Know your readers, what they like by identifying your writing style to them. The thing that made programs I mentioned earlier vastly popular was the use of targeted audiences.

And so, you must know your targeted readers. Identify and define your brand, blog, and build an email list.

Even the most socially challenged individual can find a way to communicate. So, you must look deep inside yourself, find your strengths, and use them.

Pitch your work to book clubs, have your family assist by word of mouth engagement. Use every opportunity available to self promote. Don’t be afraid to pass out business cards that represent your brand.

Do promotional sales, create an author page, and advertise as much as possible.

Dynamic Duos is not just a catchphrase, but a reality when you hope to foster an author-reader relationship.